Anthem Blue Cross introduces digital health engagement, benefits platform

Anthem Blue Cross (Anthem) has introduced its integrated digital health platform, providing members with a way to connecting health plan and benefits data with individual clinical and claims data.

The platform, named Engage, will be available in January to Anthem’s large groups in California, Colorado and national business segments. The platform offers employers a single space for mobile digital solutions regarding health and benefits by providing personalized messaging on individual claims and clinical data.

“Engage is born out of Anthem’s commitment to provide an engaging healthcare experience for everyone while sparking personal action and empowerment,” said Brian Ternan, president of commercial business at Anthem Blue Cross. “Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions.”

The platform is linked to Anthem’s clinical and wellness programs, such as those for expectant mothers managing chronic disease, as well as online guidance and support for health-related questions. Additionally, the app is able to integrate information collected by fitness wearables and can be used to present users with incentives in completing daily activities.

“With Engage, employees have real-time and convenient access to a wide range of personalized tools needed to help them be better healthcare consumers and, ultimately, healthier people,” Ternan said.